Olymel highlights its commitment to Food Service professionals with a new image
Boucherville, March 24, 2014, to highlight its commitment to commercial and institutional food service professionals, Olymel has reviewed its logo and trade name to become Olymel Solutions Food Service.
More than just a food processor, Olymel is a business partner
“This renewal conveys the message Olymel wishes to project, that of a business partner. The word Solutions highlights both the wide range of products and the principles that guide the actions of Olymel's teams.” says Mr. Sylvain Beaurivage, Vice-President Food Service. In fact, the reasoning behind Olymel's new positioning, has also encouraged the company to measure its successes and challenges. It took this opportunity to reflect on its mission and values, and define the principles that should motivate its daily actions.
Deployment of solution-oriented communication tools
In the coming weeks, multiple external and internal communication tools will be deployed to support this new signature. These tools will implement the principles supporting Olymel's new turn. The main goal is to establish Olymel as a reference company and a solution provider for food service professionals when it comes to Pork, Chicken and Turkey products.
A Canadian leader since 1922, Olymel produces over 700 cuts of Pork, Chicken and Turkey to meet the needs of foodservice professionals. Olymel's team understands well the complexity of their challenges, and develops solutions to reduce preparation time, simplify operations and alleviate staff shortages. Every day, its category specialists analyze the preferences and tastes of consumers who are also their customers. Its corporate chef, nutritionists, and 10,000 employees are available to help develop good tasting and good-for-you culinary concepts without compromising the balance between quality and profit.
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